From the manufacturer
Choose Your Later
- The Long Lasting Chew
- Bold, fruity taffy candy
- Offered in traditional hard and chewy products
- Available in 17+ flavors (Original, Chewy, Sour, and Splits assortments)
- Individually wrapped candy for on-the-go or easy sharing
Now and Later Original Chews
Kick-start your taste buds with the long lasting fruit flavor of Now and Later. This original chews packs an impossible amount of boldness into a bite-sized candy square. Now & Later’s are available in more than 16 flavors–from Cherry and Watermelon to Mango and Wild Berry–and the individually wrapped candy pieces are easy to throw in your pocket or bag to enjoy either now or later.
Assortment of delicious flavors, including cherry, grape, apple, and fruit punch.
- Now and Later Original Chews, Mixed Fruit, 4 Ounce
Share the Square
Now and Later is a classic candy that never goes out of style. Designed to start out hard and end up soft, these iconic fruit squares are loaded with intense fruit flavor that’s best enjoyed when savored slowly. And since each candy is individually wrapped, it’s easy to spread the love and share the square with your friends.
About Now and Later
Bold. Original. Long Lasting. Now and Later has been providing The Long Lasting Chew since its origin as a penny candy in Brooklyn in 1862. Now manufactured by the Ferrara Candy Company, Now and Later is available in a wide variety of unique fruit flavors in traditional (harder) and chewy (softer) taffy, so there’s something for everyone to enjoy.
Now & Later Original Chews
You know them, you love them, now get your hands on all of our legendary bold flavors.
Now & Later Shell Shocked
Exhilarate your taste buds with shell shocked fruit chewy bites. The bold-flavored, long-lasting Now & Later in a poppable chew! Enjoy the assortment of flavors including apple, cherry, strawberry, grape, and banana.
Now & Later Extreme Sour
Poppable. Chewy, Sour. Get Shell Shocked with a burst of sour in a candy coated, long-lasting fruit chew.
Now & Later Chewy
A chewier texture meets our bold flavors for a different spin on our long-lasting chews. All the bold flavor of the original, just chewier! You’ll love this long-lasting square.
Bite-sized pieces of taffy that last a really long time. Kids started to go wacky for Now & Later’s in 1962. Today they’re still tugging away on these morsels of yumminess. Bright and bold. Tiny and tasty. An impossible amount of fun packed into bite-sized, shareable candy squares. So if you’re a fan of Now and Later, spread the love and Share the Square.